If you’re just getting started in digital marketing and feel lost, stuck, or like you’re making mistake after mistake… relax — we’ve all been there. I was too — full of motivation, but with zero direction.
In this post, I’m opening up and sharing the main mistakes I made at the beginning of my digital journey, and more importantly: what I learned from each one. If I had read something like this early on, I would’ve saved a lot of time, energy, and money.
So let’s dive in. Hopefully, it saves you some headaches too!
1. Trying to Be Everywhere at Once
I thought I had to be on Instagram, TikTok, YouTube, Pinterest, Twitter, a blog—and even platforms no one used anymore.
The result? I was nowhere in a meaningful way. My content was random, inconsistent, and didn’t connect with anyone.
What I learned:
Less is more. Start with one or two platforms where your audience actually is, and focus on doing them well. You can expand later.
2. Ignoring the Importance of a Persona
I was creating generic content, trying to speak to “everyone.” But guess what? When you speak to everyone, no one listens.
What I learned:
Define your persona. Know who you’re talking to — their problems, goals, fears, and what type of content they consume. It changes everything.
3. Not Investing in Real Knowledge
I was binge-watching free YouTube videos trying to learn everything. The problem? It was all scattered, shallow, and often outdated.
What I learned:
Courses, mentorships, and good books are worth their weight in gold. Investing in real knowledge shortens your path. Just beware of empty “guru” promises.
4. Being Afraid to Show Up
I spent months adjusting logos, names, color palettes, but never showed my face, recorded videos, or posted consistently.
What I learned:
People connect with people. Showing your face, telling your story, and being authentic makes all the difference—especially in the beginning.
5. Trying to Sell Before Providing Value
I launched products and services thinking one post would bring sales. Spoiler alert: no one bought anything.
What I learned:
Before selling, help. Create free content, show your expertise, build trust. Sales will follow naturally.
6. Not Analyzing My Results
I used to post and pray, then move on to the next thing. I never stopped to see what was working (or not).
What I learned:
Data is gold. Tools like Instagram Insights, Google Analytics, or even basic metrics tell you what’s really going on. Pay attention to them.
7. Comparing My Beginning to Someone Else’s Middle
I looked at big accounts and thought, “I’ll never get there.” It discouraged me.
What I learned:
Everyone has their own timeline. Focus on getting 1% better every day. Those big creators? They started at zero too — just like you.
Final Thoughts: Mistakes Are Part of the Journey (But Learning from Them Is What Counts)
If there’s one thing I’ve learned, it’s this: making mistakes online is normal — but how you respond to them is what defines your growth. Don’t wait to be perfect. Start with what you have, improve as you go, learn from every misstep, and keep moving forward.
Today, I look back with pride. Because it was the mistakes that helped me grow. And if this post helps you avoid even one of them… mission accomplished!
