How to Create a Complete Sales Funnel Using Shopify + Social Medi
If you have a Shopify store (or plan to create one), you probably already know that selling online is not just about posting a product and waiting for people to buy it. You need to build a smart sales funnel that takes a potential customer from the first contact all the way to conversion.
In this guide, you’ll learn how to build a complete sales funnel using Shopify and social media platforms like Instagram and TikTok, using practical tools, automations, and strategic content tips.
Don’t have your store yet?
👉 Create your store for free by clicking here
🧲 1. Attraction: Capturing Attention on Instagram and TikTok
The first step in the funnel is attracting qualified traffic. Here, content is king. Focus on:
- Reels and TikToks with tips, tutorials, or trends
- Behind-the-scenes and real-life product use
- Aspirational or humorous content with strong captions
- Collaborations with micro-influencers
Tip: Use clear CTAs like “check the link in bio,” “download the free guide,” or “see all products on our site.”
📩 2. Lead Generation: Capture Contacts
Once you’ve attracted your audience, the next step is to collect their contact information (like name and email) to start building a relationship.
Use Shopify tools such as:
- Pop-ups with discounts (e.g., “Get 10% off your first order”)
- Forms integrated with apps like Privy or Klaviyo
- Newsletter opt-ins at checkout
- Landing pages with exclusive offers or lead magnets
Create lead magnets such as:
- Product care guides
- Quizzes with product recommendations
- E-books or early access to new collections
🛍️ 3. Conversion: Make the Sale
Now that the lead knows your brand, it’s time to close the sale with:
- Exclusive offers via email or WhatsApp
- Urgency in the cart (“today only”, “last items in stock”)
- Automated abandoned cart emails via Shopify
- A fast, smooth checkout experience
Use apps like Shopify Email, Klaviyo, or SMSBump to automate this stage.
♻️ 4. Post-Sale: Build Loyalty and Encourage Repeat Purchases
Happy customers come back — and refer others. Here’s how to keep them engaged:
- Send personalized thank-you emails
- Offer repurchase discounts
- Ask for reviews and turn them into Instagram content
- Use apps like Loox or Judge.me for testimonials
🔁 Example of a Complete Funnel
- A user sees a TikTok video showing how to use your product
- They click the bio link and take a quiz on your Shopify site
- They receive a discount coupon by email and complete their purchase
- They get a thank-you email + a recommendation for another product
- After 15 days, they get a new discount to buy again
🚀 Conclusion
Building a sales funnel with Shopify + social media is easier than it looks — especially when you follow a clear strategy. The key is to attract with value, convert with incentives, and sell with smart automations.
Still don’t have a Shopify store?
👉 Create your store for free by clicking here
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