Forget everything you thought you knew about luxury accessories. In one of the most surprising moves in contemporary fashion, children’s toys — yes, toys — are becoming must-have fashion statements in the hands of celebrities like Rihanna, Dua Lipa, and Lisa from BLACKPINK. And the hottest name of the moment? Labubu.
This fusion of pop culture, nostalgia, and high fashion not only challenges traditional codes of luxury but also redefines what it means to be trendy. From catwalks to red carpets, what was once a collectible item is now a bold expression of identity, style, and creative rebellion.
The Aesthetic of the Unexpected: When Playfulness Becomes Luxury
In recent years, fashion has been flirting with the world of childhood. Brands like Moschino, Balenciaga, and Gucci have already played with nostalgic icons in collections that blend humor with sophistication. But this new craze goes beyond fun prints — actual toys are now being worn as statement pieces.
Labubu, a character from The Monsters series by Chinese artist Kasing Lung, has transcended its roots in toy art culture to become a fashion accessory. Small, expressive, and often dressed in unique outfits, the toy has become a symbol of authenticity.
Celebrities Turning Toys Into Fashion Jewels
It all started with subtle appearances on social media. Rihanna, always ahead of trends, was seen holding a custom Labubu during a conceptual photoshoot. Shortly after, Dua Lipa posted a selfie with a shiny version of the toy hanging from her purse. Lisa, from BLACKPINK, brought the toy to a fashion event in South Korea — and fashion media took notice.
These images went viral on TikTok and Instagram, creating a ripple effect. Fans began copying the looks, stylists rushed to incorporate the toys into accessories, and luxury brands started exploring collaborations with toy artists. The toy literally became a luxury fashion item.
Between Hype and Concept: Why Is This Happening Now?
The rise of toys like Labubu in fashion may seem bizarre at first glance, but it actually follows a very clear logic. We’re living in a time when authenticity, storytelling, and emotional connection are more valuable than traditional notions of status.
In an era of uncertainty and digital overload, adding a playful touch to outfits represents a breath of nostalgia. And Labubu, with its mix of cute and creepy expressions, resonates perfectly with Gen Z’s love for irony, aesthetic chaos, and individuality.
Plus, the presence of “nontraditional” items in celebrity looks creates organic buzz. Every photo with a new toy accessory generates millions of views, comments, and interpretations — priceless exposure for both celebrities and brands.
A New Kind of Luxury: Collectible, Emotional, and Digital
Another key piece in this puzzle is the boom in collectibles as investments and status symbols. Just like limited-edition sneakers or NFTs, toys like Labubu have entered the radar of pop culture fans and fashion lovers.
Rare models can sell for over $1,000 USD, and demand for customized versions is skyrocketing. Many are produced in limited runs, reinforcing the sense of exclusivity — a key word in today’s luxury world.
On social media, these toys also contribute to strong visual aesthetics. Whether in Instagram feeds, Reels, or TikTok videos, they serve as a “focal point” of the outfit, adding style and narrative to the look.
Fashion, Pop Culture, and the Power of Visual Storytelling
The blend of toys and fashion isn’t just visual. It’s also a communication strategy. Celebrities and brands have realized that a fashion image doesn’t live on cuts and fabrics alone — it needs to tell a story. And characters like Labubu come with an entire universe: innocence, fantasy, rebellion, street art, and Asian culture…
This allows designers to create collections that feel more connected to younger audiences, who value originality far more than tradition. It’s performative, emotional fashion — with humor and identity.
How This Can Inspire Creators, Brands, and Influencers
Beyond the celebrity glam, the creative use of toys in styling opens doors for content creators, influencers, and even small brands. Adding unexpected elements — from a retro keychain to a custom toy art piece — can generate high engagement when it’s authentic and well-contextualized.
More than following trends, it’s about building a recognizable personal style. And in this scenario, fashion is no longer just about traditional luxury — it welcomes emotion, memory, and boldness.
