If you run an online store with Shopify, you know that managing an e-commerce business is more than just uploading products and waiting for sales. To grow strategically and profitably, it’s essential to track the right metrics — the ones that truly reflect your store’s performance and health.
In this article, you’ll discover the 5 key metrics every Shopify store owner should monitor in 2025, along with where to find them in the Shopify dashboard, Google Analytics, and through integrated apps.
Conversion Rate
This is one of the most important metrics. It shows how many visitors actually make a purchase.
📍 Where to find it:
- Shopify Dashboard → Overview
- Google Analytics → Conversions
Healthy range: between 1% and 3%, depending on your niche.
How to improve: optimize your checkout, mobile layout, and page loading speed.
Average Order Value (AOV)
AOV reveals the average amount spent per customer per order. The higher your AOV, the better your return on marketing efforts and traffic.
📍 Where to find it:
- Shopify > Sales Reports
- Apps like Lifetimely
Ways to increase it:
- Offer free shipping above a certain value
- Use upsell and cross-sell tools like ReConvert
- Still don’t have a Shopify store?
- 👉 Create your store for free by clicking here
Customer Acquisition Cost (CAC)
Knowing how much you’re spending to acquire each customer is key to evaluating your ad campaigns.
📍 Where to find it:
- Google Ads, Meta Ads
- Google Analytics-integrated spreadsheets
Important: Always compare CAC with your LTV (Customer Lifetime Value). If your CAC is higher, you’re losing money.
Cart Abandonment Rate
This metric shows how many users add products to the cart but don’t complete the purchase.
📍 Where to find it:
- Shopify > Analytics > Sales Funnel
Things to check:
- Checkout errors
- Complicated forms
- Lack of payment options or competitive shipping
Helpful apps: Klaviyo for abandoned cart recovery emails, CartHook or Checkout X for optimized checkout experiences.
Still don’t have a Shopify store?
👉 Create your store for free by clicking here
Customer Retention and Purchase Frequency
Returning customers spend more and cost less. Tracking loyalty is crucial to sustainable growth without relying only on ads.
📍 Where to find it:
- Shopify > Customer Reports
- Apps like Lifetimely or Repeat
Tips to boost retention:
- Email automations for repurchases
- Loyalty programs using Smile.io
- Personalized product recommendations
Still don’t have a Shopify store?
👉 Create your store for free by clicking here
Tracking the right e-commerce metrics is the difference between guessing and growing with purpose. More than just counting sales, you need to understand what’s driving each click, each purchase, and each abandoned cart.
Bonus Tip: Set a monthly analytics review routine to make data-driven decisions — not just gut-based guesses.
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