Toys that go viral have always played a big role in pop culture, but in recent years, with the power of social media, this phenomenon has reached new heights. Platforms like TikTok and Instagram have transformed simple toys into global sensations, creating huge trends and even financial investments. But after the peak of popularity, what happened to these items that dominated store shelves and captured the attention of children—and even adults? Let’s take a look!
1. Pop It
It started as a simple silicone toy, but Pop It quickly became a global craze. The goal was simple: pop the silicone bubbles, creating a satisfying sensory experience. It went viral due to its simplicity and sensory appeal, especially during the pandemic when children (and even adults) were looking for ways to relieve stress.
Where are they now? While popularity has slightly declined, Pop It is still around, sold in various shapes and sizes. It has also become an icon in collections and even marketing campaigns.
Old video: Watch Pop It go viral
2. Fidget Spinner
The Fidget Spinner exploded in 2017 and quickly became the toy of the year. Its appeal? It was simple, fun, and challenged manual dexterity. You could perform tricks, balance it for a while, or just spin it to pass the time.
Where are they now? After its peak, the Fidget Spinner faded from the toy scene but is still available as a relaxation accessory. Some brands even released more sophisticated versions aimed at collectors.
Popularity graph: See how Fidget Spinner skyrocketed in searches
3. Tamagotchi
The Tamagotchi was a true revolution in the 90s and had a resurgence in the 2000s. These small digital pets required constant care, from feeding them to keeping them healthy. Each one offered a unique experience, making them even more attractive.
Where are they now? Tamagotchi isn’t as popular as before, but it remains a nostalgic brand. In 2022, Bandai, the creator of Tamagotchi, relaunched limited-edition and modern versions, which are still found in collections and among nostalgic fans.
Old video: Tamagotchi – The toy that marked a generation
4. L.O.L. Surprise
The L.O.L. Surprise dolls took over the shelves in 2016 with their surprise formula: you never knew which doll or accessory was inside the package. Additionally, the variety of collectibles and the swapping of items created a worldwide craze, especially among children.
Where are they now? L.O.L. Surprise is still one of the most popular toys worldwide, with new collections and products launched regularly. The brand expanded its universe to include clothing and other accessories.
Popularity graph: The rise of L.O.L. Surprise
5. Labubu
The most recent and huge viral phenomenon is Labubu, a line of collectible figures from Pop Mart. Labubu quickly captured the public’s attention with its kawaii aesthetics and adorable monsters. Not only did they go viral on social media, but they also became symbols of status and exclusivity.
Where are they now? Labubu figures are still in high demand and, like many viral toys, have evolved into collectible items. Their resale value is growing, with rare pieces fetching impressive prices.
Old video: Labubu: The viral toy of the moment
6. Rainbow Loom
Rainbow Loom was a craze in the early 2010s, allowing children to create bracelets and other accessories from colorful rubber bands. The toy charmed due to the customization possibilities and the creativity involved.
Where are they now? While it has lost momentum, Rainbow Loom is still remembered by those who lived through the craze. Some small fan communities exist, and kits are still sold.
7. Pikmi Pops
Pikmi Pops were a sensation in the toy market in 2017, featuring plush toys and collectible stickers. The appeal was the surprise: when opening the package, children could find a small plush toy that could be used as a keychain or accessory.
Where are they now? After the peak, Pikmi Pops faded in popularity but are still found in stores and remain popular among plush collectors.
8. Stretch Armstrong
The Stretch Armstrong toy has its roots in the 90s but had a resurgence in recent years due to its nostalgic appeal. It’s famous for being stretchable and for returning to its original shape after being pulled.
Where are they now? While never fully forgotten, Stretch Armstrong is now more of a collector’s item, often found in limited-edition releases.
9. Furby
Released in the late 90s, Furby was one of the first interactive toys to take the world by storm. Although Furby fell out of favor for a while, it was relaunched with new versions to attract a younger generation.
Where are they now? Furby is still available in toy stores and remains a collector’s item, especially for nostalgia fans.
10. Beyblade
Beyblades are spinning tops used in battles. Since their launch, these toys became a global phenomenon, with tournaments and even an anime dedicated to them.
Where are they now? Beyblades are still popular, especially among younger kids. They continue to be sold and are frequently used in local and school tournaments.
